Google Inc

In November 2014, Google launched a campaign as a more valid way to combat Ebola.  While governments around the world tried to figure out the most appropriate approach, Google came up with a plan to raise funds. It pledged $2 for every dollar donated through its website. Through a URL, the company explained its goals and invited individuals and businesses around the world to contribute to the timely cause. Today, there are more than 22 million results for the “Google Ebola campaign” plug in the search engine including news, posts, mentions and articles on the initiative.    Corporate Social Responsibility campaigns are always successful when they are launched at the perfect time and with the most suitable circumstances. This way, they can become a huge boost for a brand like with the case for Google.

Such activities can earn a business global recognition for good deeds. They demonstrate that Corporate Social Responsibility practices can create trust and a sense of goodwill which are a long-term investment for future growth.  Although businesses want to achieve brand recognition, only a small percentage of businesses are engaged in corporate social responsibility practices.  It can give a business a competitive advantage as a stakeholder would choose a product based on price, quality or reputation of the business. Research shows that there is a variety of things that different stakeholders expect from business’s CSR communication. Also, the public wants to know the beneficiary of the corporate social responsibility efforts.  Thus, communication plays a significant role in CSR efforts. The purpose of the study will be to determine how communication practices affect the effectiveness of corporate social responsibility efforts of businesses.

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in custom speech writing companies services. If you need a similar paper you can place your order from affordable term papers services.