Reaction paper

     The case study approach has been used more widely to bring to an understanding of complex issues or emphasize on what is already known from previous researchers. According to the article, the research methodology takes into account a detailed contextual analysis of a limited number of observations. In my opinion, the case study method cannot be relied on to provide reliability and generality of findings. In fact, according to the article, most current public relations research books do not include case studies as a method of research. The limitation of construct validity of case studies results to subjectivity by the researcher. In my opinion, a case study is an exploratory tool that provides a detailed understanding of the topic under study. Secondly, there lacks a well defined and formalized methodology of conducting a case study research According to the article; there are different approaches to conducting case studies. It is, therefore, essential for the researcher to understand the different approaches used.

The problem of overgeneralization has been mentioned as one of the disadvantages of case studies. In my opinion, the relative size of a sample does not transform it into a microscopic study. As long as the parameters have been established, even a single case can be considered when it meets the established objectives. A researcher that uses the case study subsequently can be considered to be studying a different case, just as in primary research method where the subjects differ. What make research replicable is not the units used in the analysis but whether it has been theory-driven.

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