Research proposal The balanced scorecard (BSC) refers to a strategic management and planning system used in aligning the business activities to the organization strategy and vision. Balance scorecard tends to be a performance measurement tool that considers the financial measures, business process, learning outcomes, and customer satisfaction. The balancedscorecard (BSC) topic tends to be an essential topic in management. In today’s competitive marketplace, managers should ensure that they use performance measurement tools so as to create measurable milestones in implementing their organization’s visions and strategy. Balance scorecard tends to be a management system mapping the strategic objectives of the organization into performance. Balance scorecard is gaining increasing popularity as being an effective management tool aligning the employee action and goals with the corporate strategy. There are a lot of research studies done on the topic of balance scorecard; however, ther
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